AMEX Members’ project
american express needed younger consumers to join the members’ project.
The Members’ Project from AmEx does much to spark glee. And you know who HATES glee? Sue Sylvester, from mid-2000s hit TV show, Glee. We had fun bringing this campaign to life during the height of Glee’s popularity.
Above is the long-form video of the creative, below is a case study of the campaign itself.